Web Analytics
“Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.” – Wikipedia.
Information is Power
Measuring the return on marketing investments has traditionally been difficult at best. Potential customers are bombarded with advertisements, direct mail pieces, trade show materials, articles, and press releases from both you and your competitors. Not understanding why programs are successful (or ineffective) is risky in today’s highly competitive markets. If your team unknowingly ends a popular program or drastically changes a familiar web interface, the results could be catastrophic to your bottom line.
Analyze and Understand
Understand customer behavior and marketing tactic effectiveness by partnering with our Analytics Consulting team. Web analytics enables your team to focus on specific trends such as visitor system types, price of goods purchased, and shopping cart abandonment rates. By monitoring visitor paths, you’ll clearly see which web pages customers linger on and which ones generate the most frustration. Our partners with you to analyze, understand, and synthesize this data, transforming numbers and charts into actionable items.
Why Narayanamoorthy Info Tech Solutions?
Our global workforce addresses complex, real world business challenges with innovative processes and solutions. Our global team generates costs savings for clients and ensures quick progress since our team operates on a 24-hour workday.